Hello!
My name is Julia Lobaina, and I am an award-winning sports multimedia journalist. I reside in my hometown of Los Angeles, California, but I have worked and covered some of the biggest teams in the Pacific Northwest and Midwest. My most recent stop was in Wichita, Kansas. The Sunflower State was incredibly generous. I closely covered the Kansas City Chiefs during their Super Bowl runs in 2022 and 2023, I walked along the parade route with the Kansas Men’s Basketball team and saw Jerome Tang do the unthinkable - take Kansas State to the Elite 8 in March Madness, in his first year as head coach.
My journey, however, started in Eugene, Oregon. I graduated from the University of Oregon (go Ducks), where I developed my foundation in multimedia content creation. I devoted my time to the Association for Women in Sports Media (AWSM) and Oregon News, a 30-minute live broadcast that aired every Friday. I played an active role in these organizations as a reporter, producer, and podcast director. These student organizations gave me the confidence and work ethic to succeed professionally in Eugene.
After graduation, I accepted a position with KVAL News, the CBS affiliate in Eugene, as a sports reporter and anchor. I closely covered the big three: Justin Herbert, Sabrina Ionescu, and Payton Pritchard. The storylines were endless around Eugene, and it didn't stop at the university. Olympians from all over the world traveled to TrackTown, USA, to compete at the Olympic Trials. Reporting live from historic Hayward Field was an unforgettable experience.
Aside from reporting from major sporting events, what truly makes this job special is the opportunity to share an athlete's untold story. As a Latina working in the industry, I feel privileged to tell stories about athletes and coaches with similar backgrounds. In Eugene, I covered a soccer player's journey from Carbajales De Alba, Spain, to the University of Oregon. In Wichita, I connected with members of a Mexican-American fast-pitch softball tournament that celebrated 75 years.
Everyone, irrespective of their background, has a unique story to tell.
That's why I became a journalist - to tell those stories.
My name is Julia Lobaina, and I am an award-winning sports multimedia journalist. I reside in my hometown of Los Angeles, California, but I have worked and covered some of the biggest teams in the Pacific Northwest and Midwest. My most recent stop was in Wichita, Kansas. The Sunflower State was incredibly generous. I closely covered the Kansas City Chiefs during their Super Bowl runs in 2022 and 2023, I walked along the parade route with the Kansas Men’s Basketball team and saw Jerome Tang do the unthinkable - take Kansas State to the Elite 8 in March Madness, in his first year as head coach.
My journey, however, started in Eugene, Oregon. I graduated from the University of Oregon (go Ducks), where I developed my foundation in multimedia content creation. I devoted my time to the Association for Women in Sports Media (AWSM) and Oregon News, a 30-minute live broadcast that aired every Friday. I played an active role in these organizations as a reporter, producer, and podcast director. These student organizations gave me the confidence and work ethic to succeed professionally in Eugene.
After graduation, I accepted a position with KVAL News, the CBS affiliate in Eugene, as a sports reporter and anchor. I closely covered the big three: Justin Herbert, Sabrina Ionescu, and Payton Pritchard. The storylines were endless around Eugene, and it didn't stop at the university. Olympians from all over the world traveled to TrackTown, USA, to compete at the Olympic Trials. Reporting live from historic Hayward Field was an unforgettable experience.
Aside from reporting from major sporting events, what truly makes this job special is the opportunity to share an athlete's untold story. As a Latina working in the industry, I feel privileged to tell stories about athletes and coaches with similar backgrounds. In Eugene, I covered a soccer player's journey from Carbajales De Alba, Spain, to the University of Oregon. In Wichita, I connected with members of a Mexican-American fast-pitch softball tournament that celebrated 75 years.
Everyone, irrespective of their background, has a unique story to tell.
That's why I became a journalist - to tell those stories.
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